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Identity Design

Logos & Iconography

Designing for a company, a product, an event or a service requires different techniques and research to make each one stand out in the crowd. My process is to first analyze the good, bad and ugly of the competing brands before I do any design work. Then I create at least three prototypes for the client to choose from and refine from there. Review - Revise - Repeat until you finally have a winning brand.

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